Logo Design: SIMMY
SIMMY, otherwise known as ‘DJ Simmy’ is an Australian DJ now based in Hamburg. He came to me with the desire of creating a logo for himself to use for promotional purposes. With the aim in mind to create assets that could be used both for Social Media, yet also for printing onto merchandise (t-shirts and hoodies) and business cards, I accepted the job on a freelance basis. Working closely with the client, and taking into consideration his musical preferences and creative identity as a DJ, I created the following logo.
Inspired by his passion for synthwave and house music, as well as the Japanese vaporwave movement, I created a logo with crisp lines and shapes in fluorescent colours. Reminiscent of neon signs glowing at night in a busy Japanese city, ‘SIMMY’ represents all that is nightlife, energetic and fun.
For this project, I also drew on my previous knowledge and experience in a unit entitled ‘Finished Art’ where I was required to create assets for a client in a print-ready format. I used these newfound techniques and processes to prepare files ready for print for DJ Simmy and created him some stunning business cards, complete with a spot UV finish,