Logo Design: BMIHMS
As part of my final unit in my Diploma of Graphic Design, I was tasked with doing a re-brand for a real-life client, being the Blue Mountains International Hotel Management School - a sub school of Torrens University Australia. Located in the picturesque region of the Blue Mountains, in New South Wales, the school was seeking a new and modern brand identity to suit their aims of increasing enrolments and public perception. With an aim to portray an image of prestige and premium higher education, alongside emphasising Australia’s unique hospitality environment, I created the following wordmark and assets for the client.
My aim as the designer for this project was to create a more youthful, modern and sleek brand identity for the school. I wanted there to be an element of fluidity in the overall design. In my final word mark, the notion of ‘blue mountains’ really shines through, with the fluid gold shapes in the background being a call-back to topographic and relief maps. The large ‘M’ could be almost reminiscent of a set of twin peaks, and of course, the lettering itself had to be more luxurious.
Additionally, I created an Instagram account and Social Media identity for the school, as more and more companies have turned to online platforms to advertise their services. I felt it only fitting to also show a shift in promotional strategy.
